FOAMBURST GENIES
SEVEN GENIES. SEVEN MAGICAL FRAGRANCES.
THE WORK
Each can of Imperial Leather Foamburst contains a wondrous gel that transforms into an abundance of rich creamy lather, and it’s simply magical. So when they created seven new intoxicating fragrances with seven stunning new pack designs, we re-launched the brand with our seven Foamburst genies. One for each fragrance. In a series of tongue-in-cheek films, our genies intrigue and entice our audience into choosing them for a chance to win some luxurious prizes. They were supported with an extensive UK-wide outdoor, press and online campaign.
OUTDOOR AND PRESS
Each film and ad led to a campaign website where users were free to discover each intensely fragranced shower foam via the charm and witt of each genie.
PHOTOGRAPHY
Each film and ad led to a campaign website where users were free to discover each intensely fragranced shower foam via the charm and witt of each genie.
CAMPAIGN WEBSITE
Each film and ad led to a campaign website where users were free to discover each intensely fragranced shower foam via the charm and witt of each genie.
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