JOIN THE REVOLUTION
A PLATFORM FOR CELEBRATING AND FUNDING COMMUNITY PROJECTS.
THE WORK
To help The Co-operative become recognised as the UK's most socially responsible business, we started a revolution. Working with the awesome team at TBWA, we gave The Co-operative’s social goals initiatives a single, unifying identity and gave people who make change happen in their community a platform for promoting their causes. I worked closely with Creative's Sarah Musker and Paul Gregson to help form the digital side of the campaign. Together we created an Award Winning integrated solution that helped bring community visions to life.
OUTDOOR
A bold and simple teaser campaign across major UK cities sparked curiosity. This led to a serires of real life revolution ads which invited people to start their own.
CAMPAIGN WEBSITE
After the awareness campaign, it was my task to strategize a platform for action online and gather support for local and global community causes. It resulted in a site where people could submit their own revolutions. Funding was rewarded to the most popular causes, based on a public vote. The campaign inspired revolutionaries everywhere, with 17,000 website visits in the first four days and 130 new community projects throughout the UK.
